New Media Choices are Revolutionizing Marketing for Small Businesses

As an owner or marketer of a small or mid-sized business, you are contending with a growing list of challenges – both internal and external – that influence your development of a successful marketing program. Fewer inside resources in people, time and dollars, increased competition in the marketplace and a proliferation of available marketing strategies that produce varying outcomes all seem to work against you when you need to demonstrate results.

Beginning with strategy, we’ll work with you to determine if direct mail – or a combination of other channels – makes sense for your business or organization. Then we’ll precisely define your target audience to ensure your communications achieve maximum impact with minimal waste. Taking a concept to creation is the next critical step. We know how to develop and design marketing materials that drive results – all within your budget and timeline.

(http://doyouknowthefacts.com/)

Print Pays Off

• Print drives higher ROI

• US advertisers spend $167/person in direct mail to earn $2095 worth of goods per person.

• Direct mail gives advertisers a 13-1 return (DMA)

• Since 1999, the direct mail share has risen steadily reaching 22% in 2008. Direct mail has maintained its large ad share even with the introduction of new, fast-growing ad markets

• Eight out of 10 households (79%) say they either read or scan the advertising mail sent to their homes

• 51% of consumers say traditional mail is their preferred method of contact (CMO Council)

• Response rate for email marketing has fallen by 57% since 2004, but response rate from direct mail has risen 14% (IP)

Print is Sustainable

• For every tree harvested in the US, three trees are planted source AF&PA

• 4 million trees are planted daily in the US, 1.7 million of that by the wood and paper industries. Source: USDA Forest service & SFI – Worldwide roughly 600 million trees are planted by the paper and forest industry annually (IP)

• Paper is one of the most recycled products used in the US

• Total recovery rate for all paper in US was more than 63%, 340 pounds per capita.

• 38% of fiber used in the US for paper production comes from recovered sources

• Paper made from 30% PCW used 10% less energy to make, produces 25% less waste water and 6% less greenhouse gas emissions. Each ton conserves about 15 trees. (Environmental Defense Paper Calculator)